Run better equestrian events with less admin.
Automate rider communication, sponsor follow-up, exhibitor onboarding and event administration with Cavalry AI — purpose-built for horse trials, showjumping, dressage and agricultural shows.
From your local one-day event to international showjumping.
The same operational headaches. The same quiet fix — designed with organisers who run the fixtures you know by name.
Running an equestrian event has become an admin marathon.
Organisers didn't get into this to answer the same email 300 times. But every season, the workload grows.
Hundreds of rider questions
Times, stabling, entries, dressage sheets — the same questions, week after week.
Endless email chains
Threads scattered across secretaries, directors and stewards. Nothing lives in one place.
Sponsor follow-up forgotten
Enquiries lost in inboxes. Renewals missed. Relationships that should be gold quietly go cold.
Vendor applications scattered
PDFs, Google Forms, WhatsApp DMs. Approvals slip through the cracks.
Volunteer coordination chaos
Schedules built in spreadsheets. Reminders sent manually. No-shows discovered on the day.
Last-minute communication issues
Weather updates, timing changes, briefings — reaching every rider in time is a stress test.
Manual event management costs more than time. It costs opportunity.
Every unanswered sponsor email, every missed vendor query, every confused volunteer chips away at the experience — for riders and for the team behind the scenes.
Per week answering the same rider enquiries
Of sponsor enquiries never receive a reply in time
More last-minute changes than five years ago
Volunteers arrive without knowing their role
One quiet, capable assistant running your event operations in the background.
Cavalry AI plugs into how your event already runs — email, forms, spreadsheets, entries platforms — and takes the repetitive work off the team's plate. Riders get faster answers, sponsors get followed up, vendors get onboarded, and volunteers know exactly where to be.
Three steps. One calmer event week.
Connect your event information
Schedules, entry lists, sponsor packages, vendor forms, volunteer rosters — Cavalry AI reads what you already have.
Automate communications and workflows
Answer rider questions, follow up sponsors, onboard exhibitors and coordinate volunteers — every message stays in your voice.
Run a smoother event
Less inbox, more oversight. The team focuses on the ground, not the admin.
Everything your event office does — quietly automated.
Cavalry AI is a set of specialised assistants, not a mystery black box. Each one owns a real job on your event.
Rider Communication
Automated rider updates, reminders and announcements — dressage times, cross-country briefings, stabling, dress code, entries confirmations.
- Answer 90% of routine enquiries automatically
- Broadcast changes to segmented rider groups
- Everything stays in your event's tone of voice
Sponsor Management
Track enquiries, automate follow-up and improve sponsor retention — from first email to renewal.
- Sponsor pipeline with clear stages
- Automated follow-ups that never forget
- Post-event thank-you and reporting
Vendor & Exhibitor Management
Centralised applications, approvals and communication for trade stands, food vendors and equestrian retailers.
- One form, one dashboard, one source of truth
- Automatic reminders for insurance and pitch details
- Approval workflows for the committee
Volunteer Coordination
Schedules, reminders and task management for stewards, fence judges, scorers and gate teams.
- Rota-based reminders by SMS or email
- Role briefings sent the night before
- Live no-show visibility on event day
Event Inbox Automation
Reduce repetitive admin. Cavalry AI drafts, triages and files every message so nothing important is missed.
- Draft replies in your voice
- Route by topic to the right person
- Full audit trail per rider, sponsor, vendor
Built for Equestrian Events
This isn't a generic CRM. Every workflow is designed for horse trials, showjumping, dressage, riding club and agricultural show operations.
- Understands disciplines, sections and classes
- Handles BE, BD, BS and unaffiliated formats
- Practical, not technical
We know the difference between a section, a class and a ballot list.
Cavalry AI is designed around horse trials, showjumping, dressage and agricultural show operations — not generic events. Every workflow speaks the language your organisers, secretaries and stewards already use.
Measurable results, in the language organisers actually use.
Saved on repetitive event admin
Of routine rider enquiries handled automatically
Faster sponsor follow-up
Of volunteers briefed before event day
See Cavalry AI in action.
"If we cannot identify at least three opportunities to reduce event administration during your strategy session, we'll give you a complete Event Operations Automation Blueprint free of charge."
Made by people who've been on the entries desk at 06:30.
We take the strategy session as seriously as you take your event. You'll leave with concrete automations mapped to your workflow — even if you never work with us again.
Industry-specific expertise
Built with active event secretaries, directors and organisers.
Built for equestrian events
Not a generic CRM adapted to horses. Purpose-built from the ground up.
Practical workflows
Every module maps to a real job you already do on your event.
No technical knowledge required
If you can send an email, you can run Cavalry AI.
Frequently asked.
How does Cavalry AI work?+
Cavalry AI connects to the tools your event already uses — email, forms, spreadsheets, entries platforms — and layers a set of specialised assistants on top. Each one owns a job: rider comms, sponsors, vendors, volunteers, event inbox. You approve, it executes.
Do I need special software or technical knowledge?+
No. If you can send an email and edit a spreadsheet, you can run Cavalry AI. We set everything up during onboarding and stay hands-on through your first event.
Can this work for horse trials?+
Yes. Horse trials are one of our core disciplines. Cavalry AI understands sections, entries flows, dressage times, cross-country briefings and BE-affiliated workflows.
Can this work for dressage competitions?+
Yes. Whether you run BD-affiliated fixtures, unaffiliated dressage or riding club league qualifiers, Cavalry AI handles rider communication, times and stewarding.
Can this work for showjumping and agricultural shows?+
Yes. Showjumping shows, hunter trials, riding club events and agricultural show equestrian sections are all supported out of the box.
How long does setup take?+
Most events are up and running within 2–3 weeks. We handle the setup for you. You focus on the event.
What communications can be automated?+
Rider updates, entries confirmations, dressage times, briefings, stabling info, weather updates, sponsor follow-ups, vendor onboarding, volunteer rotas and post-event thank-yous.
Can sponsors use it?+
Sponsors interact with your event through the channels they already use — email and forms. Cavalry AI powers the pipeline and follow-up in the background.
Can volunteers use it?+
Yes. Volunteers receive schedules, reminders and role briefings by email or SMS. No app to download.
Is our rider and sponsor data safe?+
Yes. Data is stored securely, is never used to train public AI models, and is available only to your organising team.
Will it sound like AI in every message?+
No. Cavalry AI is tuned to your event's tone of voice. Riders and sponsors get replies that read like they came from your secretary — because they did, just faster.
What does it cost?+
Pricing is per event or per season, based on discipline and size. Most organisers save more in secretary time than they invest. We'll cover pricing in the demo.
Ready to spend less time on admin?
Book a free strategy session and see how Cavalry AI can streamline your next event.